UTR Sports Marketing 101: How to Promote Your Events and Club


Let’s take a closer look at simple ways to promote your club and upcoming events to your members and local community. UTR Sports provides several tools and features that can help you increase visibility and drive more registrations.

Targeted Emails: Reach players who matter most

UTR Sports sends automated Event Alert emails featuring upcoming tournaments, leagues, and clinics. These emails are sent to players based on their preferences and location.

Tips for Getting Featured:

  • Keep your event public
  • Add a banner, clear title, and short description
  • Set your registration close date at least one month in advance

Invite Member Tool: Invite players to join your UTR Sports Digital Club

Why It Matters:

  • Early invites help notify players as soon as registration opens
  • Build a loyal base of players who regularly join your events

Share Your Event Link Everywhere

Make it easy for players to register by sharing your direct event link across:

  • Your website
  • Newsletters or emails
  • Social media
  • Front desk or local flyers

Pro Tip: Encourage a few trusted players to register early; seeing other players sign up motivates others to join.

Social Media Tips: Simple and Effective

Social media is a fast way to get the word out. Focus on platforms where your players are most active: Instagram, Facebook, and TikTok for juniors.

Best Practices:

  • Post when registration opens and again a few days before closing
  • Keep captions short, for example, “New UTR Sports event on [DATE]! Register here: [LINK]”
  • Always tag @utr_sports_pickleball for potential amplification
  • Use photos from past events or court shots

UTR Sports Pro Shop & Event Branding

Visit the UTR Sports Pro Shop to order gear and apparel for your club. For on-court branding, banners, or larger event promotions, contact am@utrsports.com for discounted options.

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